EP.080 | Jessica Webster – The Art of Fitness Marketing
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
Feed Me Fuel Me (@feedmefuelme) episode 080 with Jessica Webster – The Art of Fitness Marketing
Jessica Webster (@jessicawebster_) brings the heat this week on Feed Me Fuel Me (@feedmefuelme)! The co-host of her newly launched podcast, The Fitness Breakroom (@fitnessbreakroom), brings to light the best and brightest from around the fitness industry and showcases how they became the subject matter experts that they are today. Jessica’s journey is one the personifies “self discovery”. With a background in journalism, she saw that print media was at a standstill and found her way into a marketing agency in southern California. A coworker of hers took the leap and opened a CrossFit (@crossfit) box down the street and introduced her inner beauty as well as her inner strength. In a place where women were celebrated for being strong, and the community drove the results experienced by the collective, Jessica asked herself a simple question, “Why doesn’t everyone know about this?” The answer lied within her, and Jessica found her niche in fitness marketing, specifically telling the story of box owners and their respective communities. This path lead her to Barbell Shrugged (@barbellshruggedpodcast) where she immersed herself in the presence of Mike Bledsoe (@mike_bledsoe), Doug Larson (@douglaselarson), Adee Cazayoux (@adeecazayoux), Aaron Hinde (@aaronhinde), Brian Mackenzie (@iamunscared), and many more heavy hitters in the business of fitness. Her experience behind the scenes, and as an active participant in the Barbell Mastermind taught her many lessons about personality types, telling your story well, and stretching your comfort zone to become the person you need to be in order to accomplish great things. Since relocating to Canada, Jessica is rolling on all cylinders bringing the mission and vision of her clients to the masses. Her passion lies in seeing others realize their greatest selves, and has manifested a life that facilitates her passion while helping others. Join us as we dive into Jessica’s journey this week on Feed Me Fuel Me!
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