May 30, 2019  /  Feed Me Fuel Me

We sat down and chopped it up this week, just the two of us, before Jeff (@iamjeffthornton) heads off to Tel Aviv for an Amazon Mastermind. He is shifting gears and going all in on the tricks of the trade in a product-based industry as opposed to what worked when he sold his services as a consultant.

As Jeff discovered last year building Land of Lean (@landoflean), those games are not played the same.

However, where we landed in this conversation was on something monumental. Whether you are pushing a product or a service, the common denominator is the relationship you build with your customers that makes them fall in love with your brand.

This is what makes companies as big as Nike, Apple, and CrossFit what they are today. When you see their logo an emotional connection is made. When people recognize the 4 Star logo of CrossFit PHX (@crossfitphx) there are high expectations of culture, coaching, and process that are immediately triggered.

The stories of the emotions driven by the customer experience are what brings a brand notoriety. That’s why we periodically drop episodes without a guest: so that we have an opportunity to connect and get real with you, our tribe, while also allowing you to get to know us on deeper levels.

In the end, branding is all about connection and relationships: how people feel when you come through for them while facilitating a want or a need.

We appreciate the opportunity to connect with you guys! We are grateful for this tribe!

– Jeff (@iamjeffthornton) and Mycal (@coachderz)


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